What is one new customer actually worth to you?
Enter five numbers you already know. In seconds you'll see your true profit per customer, what you're making now, and what filling your empty capacity is worth. Your math — no promises, no sign-up to see it.
- Free · instant
- No email to see your number
- Grounded in real campaign data
NET PROFIT PER CUSTOMER
After marketing cost, that's what one new customer puts in your pocket.
MONTHLY PROFIT
$40,200
ANNUAL PROFIT
$482,400
RETURN ON AD $
32×
Fill your empty capacity
Hold your margins steady and add 6 more jobs a month and that's another $20,100/mo — $241,200/yr — in net profit.
HEADS UP
At these numbers you're losing money on each customer. That's fixable — usually it's close rate or cost-per-lead, not the whole business.
Benchmark band from real FSG-managed Google Ads accounts, 2026-05-13 – 2026-08-10 (trailing 90 days): cost-per-lead $116–$691 ($219 blended). Your result uses only your own numbers.
Your number is a decision, not a vanity metric
Once you know what a customer is worth in profit, three questions get easy to answer.
01
What can you spend to win one?
If a customer is worth $3,000 in profit, spending $250 to book them isn't a cost — it's the best trade in your business. Most owners underspend because they never did this math.
02
What is empty capacity costing you?
Every slot your crew could fill but doesn't is your net-profit-per-customer, gone. The upside line puts a real monthly and annual number on the jobs you're not booking yet.
03
Where's the leak?
Negative or thin? It's almost always close rate or cost-per-lead — not the whole operation. The receipt breakdown shows you which line to fix first.
How real managed campaigns perform
Context, not a promise. These are aggregated from Fix Scale Grow-managed Google Ads accounts, 2026-05-13 – 2026-08-10 (trailing 90 days). Wide by design — a drain clear and a foundation job are different animals.
$219
BLENDED COST / LEAD
$116–$691
RANGE ACROSS TRADES
$3.24
BLENDED COST / CLICK
Get your Profit Plan as a printable one-pager
Your numbers above are yours to keep. Want the detailed version — the full breakdown, your benchmark comparison, and the three highest-leverage moves for your numbers, laid out to print or send to your partner? Drop your email and it's yours.
- The full per-customer + monthly + annual breakdown
- Where your cost-per-lead sits against real managed campaigns
- A short, prioritized action list built from your inputs
Straight answers
Is this really free? What’s the catch?
The calculator is free and the result shows on the page — no email needed to see your number. The only thing we ask an email for is the detailed printable Profit Plan, and even that is delivered instantly. We built this because most trades owners have never seen their true profit-per-customer, and that one number changes how you run the business.
Where do the benchmark numbers come from?
The cost-per-lead and cost-per-click ranges are aggregated from real Fix Scale Grow-managed Google Ads accounts over 2026-05-13 – 2026-08-10 (trailing 90 days). They are rounded and blended so no single client is identifiable, and they are used only as context — your result is computed entirely from your own numbers.
What is "net profit per customer" exactly?
Revenue on a job, minus the cost of doing the work (your gross margin), minus what you spent on marketing to win that customer. It is the honest number that lands in your pocket per new customer — the one worth screenshotting.
My number came out negative. Is my business broken?
No — it means at these inputs each customer currently costs you money after marketing, which is almost always a close-rate or cost-per-lead problem, not the whole business. The tool flags it plainly instead of hiding it, so you know exactly where to look.
Do you guarantee I’ll rank or get more leads?
No. We never promise rankings, lead volume, or income — anyone who does is selling you something. This tool just does your math, transparently, so you can decide what your empty capacity is worth.